Superstar Car Wash
Nationwide Brand Refresh & Multi-Location Identity System
CLIENT:
Superstar Car Wash
ROLE:
In-house Brand & Marketing Designer
YEAR:
2023–2025
SCOPE:
Print, Digital & Environmental
RESPONSIBILITIES:
Brand Identity · Environmental Graphics · Signage Systems · Marketing Design · Production Design
The refreshed identity extended beyond permanent signage into seasonal campaigns, promotional materials such as air fresheners, and everyday customer touchpoints—creating a more recognizable and consistent customer experience.
After
500K+
Memberships
199
Locations
Before
As Super Star Car Wash expanded across the Southwest, its visual identity became increasingly fragmented. The challenge wasn't to reinvent a recognizable brand — it was to create a cohesive system that could scale consistently across nearly 200 locations, from signage and digital experiences to everyday customer touchpoints.
01/ IDENTITY SYSTEM
One brand.
Every location.
Rapid expansion had created inconsistencies across locations, with signage, customer communications, and environmental graphics evolving independently over time. Rather than replacing the existing identity, I developed a flexible design system that modernized the brand while preserving the recognition customers already associated with Super Star Car Wash.
02/ ENVIRONMENTAL GRAPHICS
Designed to
stand out.
Large-format signage became one of the system's most important applications. Every decision — from typography and color to hierarchy and messaging — was designed to improve visibility, strengthen recognition, and create consistency across both existing and newly built locations.
