Nationwide Brand Refresh & Multi-Location Identity System

Superstar Car Wash

CLIENT:
Superstar Car Wash

ROLE:
In-house Brand & Marketing Designer

YEAR:
2023–2025

SCOPE:
Print, Digital & Environmental

RESPONSIBILITIES:
Brand Identity · Environmental Graphics · Signage Systems · Marketing Design · Production Design

As Super Star Car Wash expanded across the Southwest, its visual identity became increasingly fragmented. The challenge wasn't to reinvent a recognizable brand — it was to create a cohesive system that could scale consistently across nearly 200 locations, from signage and digital experiences to everyday customer touchpoints.

01/ IDENTITY SYSTEM

Rapid expansion had created inconsistencies across locations, with signage, customer communications, and environmental graphics evolving independently over time. Rather than replacing the existing identity, I developed a flexible design system that modernized the brand while preserving the recognition customers already associated with Super Star Car Wash.

One brand.
Every location.

The refreshed identity extended beyond permanent signage into seasonal campaigns, promotional materials such as air fresheners, and everyday customer touchpoints—creating a more recognizable and consistent customer experience.

500K+

Memberships

199

Locations

That system extended into execution — clear enough for vendors across nearly 200 locations to apply it consistently.

02/ ENVIRONMENTAL GRAPHICS

Large-format signage became one of the system's most important applications. Every decision — from typography and color to hierarchy and messaging — was designed to improve visibility, strengthen recognition, and create consistency across both existing and newly built locations.