Panasonic Toughbook
Integrated B2B Campaign & FirstNet Launch
CLIENT:
Panasonic
ROLE:
Senior Designer, via Racepoint Global
YEAR:
2018-2019
SCOPE:
Sales, Trade Show & Nationwide Tour
RESPONSIBILITIES:
Campaign Design · Information Design · FirstNet Co-Brand Identity · Experiential Graphics · Vehicle Wrap Design
A modular infographic system allowed the campaign to scale across digital, print, presentations, and product launches while maintaining a consistent visual language.
FirstNet
National Launch
B2B
Enterprise Campaign
Panasonic's Toughbook devices are trusted by first responders, military personnel, and field professionals working in critical environments. To support the launch of FirstNet — the nationwide communications platform built for public safety — I developed a campaign system that translated complex technical information into clear, scalable communications across digital marketing, environmental graphics, and a nationwide experiential tour.
01/ CAMPAIGN SYSTEM
Designing clarity for critical work.
Purchasing decisions for rugged enterprise hardware rely on technical information — not emotional advertising. I developed an infographic framework that organized complex specifications into a visual system that was easier to understand, easier to compare, and adaptable across multiple campaign formats.
02/ EXPERIENTIAL DESIGN
Built for the road.
The campaign extended beyond traditional marketing into a 40-foot experiential truck that toured nationwide in partnership with AT&T and Sierra Wireless. Every graphic application — from the vehicle wrap to large-format displays — maintained the same visual language developed for the campaign.