Panasonic Toughbook
Integrated B2B Campaign & FirstNet Launch
CLIENT:
Panasonic
ROLE:
Senior Designer, via Racepoint Global
YEAR:
2018-2019
SCOPE:
Sales, Trade Show & Nationwide Tour
RESPONSIBILITIES:
Campaign Design · Information Design · FirstNet Co-Brand Identity · Experiential Graphics · Vehicle Wrap Design
Panasonic's Toughbook devices are trusted by first responders, military personnel, and field professionals working in critical environments. To support the launch of FirstNet — the nationwide communications platform built for public safety — I developed a campaign system that translated complex technical information into clear, scalable communications across digital marketing, environmental graphics, and a nationwide experiential tour.
01/ CAMPAIGN SYSTEM
Purchasing decisions for rugged enterprise hardware rely on technical information — not emotional advertising. I developed an infographic framework that organized complex specifications into a visual system that was easier to understand, easier to compare, and adaptable across multiple campaign formats.
Designing clarity for critical work.
A modular infographic system allowed the campaign to scale across digital, print, presentations, and product launches while maintaining a consistent visual language.
FirstNet
National Launch
B2B
Enterprise Campaign
Clarity for a spec-driven buyer worked on a tablet screen, then scaled to the side of a 40-foot truck touring nationwide.
02/ EXPERIENTIAL DESIGN
Built for the road.
The campaign extended beyond traditional marketing into a 40-foot experiential truck that toured nationwide in partnership with AT&T and Sierra Wireless. Every graphic application — from the vehicle wrap to large-format displays — maintained the same visual language developed for the campaign.
