Medicine in Motion
Brand Identity, Apparel Design & Community Growth
CLIENT:
Medicine in Motion
ROLE:
Freelance
YEAR:
2022–Present
SCOPE:
Medical Community & Wellness Space
RESPONSIBILITIES:
Brand Identity · Apparel Design · Partnership Design · Brand Guidelines · Creative Direction
The identity system extended from New Balance apparel and race kits to co-branded partnership materials, creating a recognizable presence across events and community initiatives.
5,000+
Medical professionals engaged
55+
Chapters worldwide
Medicine in Motion is a nonprofit dedicated to reducing physician burnout by building community through movement. The challenge was to create a brand identity that felt equally credible within the medical profession and inspiring within the endurance sports — while remaining flexible enough to support partnerships with organizations like New Balance.
01/ BRAND IDENTITY
Designed for belonging.
The existing identity needed to resonate with physicians while feeling approachable enough to encourage participation. Rather than introducing a completely new visual language, I refined the existing identity and logo into a cohesive brand system that balanced professionalism, movement, and community across apparel, partnerships, and event materials.
02/ BRAND SYSTEM
Built to grow with the community.
As the organization expanded, the identity evolved into a comprehensive brand system with guidelines for typography, color, partnerships, and logo usage — ensuring consistency across local chapters while preserving a unified national presence.
A brand designed to earn trust within medicine — and inspire connection beyond it.
