Credit Union West
Editorial Design & Integrated Campaign System
CLIENT:
Credit Union West
YEAR:
2025–Present
SCOPE:
Print, Digital & Environmental
ROLE:
In-house Brand Designer
RESPONSIBILITIES:
Editorial Design · Data Visualization · Campaign Design · Environmental Graphics · Production Design
Financial institutions often swing between two extremes: sterile corporate communication or overly friendly marketing. This project explored a third approach — one that feels human and approachable without sacrificing trust or authority. The result is a cohesive visual system that works just as confidently on an annual report spread as it does on arena-scale signage.
01/ ANNUAL REPORT
Data, designed to build trust.
The annual report is one of Credit Union West's most important member communications. Rather than treating financial data as a compliance requirement, I designed each spread with the same editorial care as the surrounding content — using typography, hierarchy, and pacing to make complex information clear, approachable, and engaging.
Credit Union West's 2024 Annual Report, produced in 2025, was designed to balance clarity with visual interest, making complex financial information easier to navigate without sacrificing personality.
1M+
Annual Arena Visitors
80K+
Members Reached
That same trust-building approach extended to Desert Diamond Arena — adapted for a completely different scale, without losing what made it work.
02/ CAMPAIGN SYSTEM
Built to perform at every scale.
The same visual language was adapted for large-format environmental graphics at Desert Diamond Arena, ensuring the campaign and brand remained recognizable and effective whether viewed in a member's hands or across a public venue.
