Credit Union West
Editorial Design & Integrated Campaign System
CLIENT:
Credit Union West
ROLE:
In-house Brand Designer
YEAR:
2025–Present
SCOPE:
Print, Digital & Environmental
RESPONSIBILITIES:
Editorial Design · Data Visualization · Campaign Design · Environmental Graphics · Production Design
Credit Union West's 2024 Annual Report, produced in 2025, was designed to balance clarity with visual interest, making complex financial information easier to navigate without sacrificing personality.
80K+
Members Reached
1M+
Annual Arena Visitors
Financial institutions often swing between two extremes: sterile corporate communication or overly friendly marketing. This project explored a third approach — one that feels human and approachable without sacrificing trust or authority. The result is a cohesive visual system that works just as confidently on an annual report spread as it does on arena-scale signage.
01/ ANNUAL REPORT
Data, designed to build trust.
The annual report is one of Credit Union West's most important member communications. Rather than treating financial data as a compliance requirement, I designed each spread with the same editorial care as the surrounding content — using typography, hierarchy, and pacing to make complex information clear, approachable, and engaging.
02/ CAMPAIGN SYSTEM
Built to perform at every scale.
The same visual language was adapted for large-format environmental graphics at Desert Diamond Arena, ensuring the campaign and brand remained recognizable and effective whether viewed in a member's hands or across a public venue.